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Sub Rosas Michael Ventura discusses how the digital world has changed the nature of experiential marketing and how brands should be looking at... 
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What company do customers feel most connected to emotionally? Apple? Nope. Amazon? Sorry. It must be Nordstrom then, right? Not even close.
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From a 'onesie' that lets your baby mop your floors to a mic-shaped sponge for rocking out in the shower, here are some wacky inventions from...
Cammie Dunaway's insight:
If these can be successful surely some of our Young Maker ideas can be!
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What Can Disney Teach Manufacturers About Marketing? ThomasNet News Advertisements, email blasts, television commercials, and infomercials are “interruption marketing” that is easily dismissed.
Cammie Dunaway's insight:
Love the 10x10x10 concept Understand 10 most frequent questions your customers ask Create 10 pieces of content to address them Distribute through 10 channels
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Marketing's Mission: Make it Meaningfully Different
Cammie Dunaway's insight:
Great case studies from Chobani, Lululemon and Mini Cooper
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Steve Wozniak courtesy of Marketing Week While there isn't a tech CEO I've met who would refute th...
Cammie Dunaway's insight:
Great ammunition for tech CMOS
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The Always-Connected Customer Has Killed Marketing, Finally Forbes When asked why Responsys commissioned this study, Scott Olrich, President of Marketing and Platform shared, “We work with some of the world's best brands and what we hear from them...
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Do you really know how to satisfy your customers' emotional needs? Just as you seek to discover what your customers want, it's essential to also identify the deeper emotion-based needs of specific audiences.
Cammie Dunaway's insight:
Love the term empathetic marketing. Consumers relate to brands that care.
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Key excerpt... The only way to survive this era is to create a customer-obsessed enterprise. This presents a vast opportunity for CMOs and CIOs to work together to deliver capabilities that were not possible in previous eras. They need to partner to develop the capability to: -- > Optimize their business through data. The value of big, or real-time, data is the ability to make intelligent decisions that quickly impact product and purchase decisions. -- > Present value in context. The flurry of interest in apps and programmatic ad buying are driven by the newfound ability to capture the profile, history and context of a consumer, and place a relevant message right in front of them. -- > Engage with buyers when they are most interested. Business buyers may show interest a year or more before they are ready to transact. Companies that are customer obsessed will invest in learning how to connect with those customers so they are present when the budget is finally approved. -- > Create value in marketing through content. Content marketing and native advertising are front and center because the advertiser can offer value beyond 30 seconds or a page of emotional connection. ___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). -If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.
Cammie Dunaway's insight:
Good data from Forrester
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With the opening of TOMs Marketplace, we take a close look the latest venture from the socially responsible company.
Cammie Dunaway's insight:
Love this idea and can't wait to go shopping!
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Why Experience Marketing Is The New Future Of Engagement Forbes It is a peek into a new future of entertainment, branding, and marketing that companies can't ignore: live and immersive experiences.
Cammie Dunaway's insight:
Give them something to tweet about!
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Staying relevant in a Millennial-driven marketplace requires creativity, risk-taking and constant reinvention, Coca-Cola Chief Marketing and (#Marketing to #Millennials: 5 Ways #Coke is Embracing Creativity and Innovation
Cammie Dunaway's insight:
Innovation from the masters
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Starbucks is launching a beta program that lets you buy a coffee for a friend over Twitter.
Cammie Dunaway's insight:
Great idea from a brand that is always innovating
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88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets Adweek There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro.
Cammie Dunaway's insight:
Good news on marketing spending
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![Content Marketing Basics [INFOGRAPHIC] | Experiential Marketing | Scoop.it](https://img.scoop.it/AeTaE3BNEgM5cz_sc541QTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A glance and go infographic on content marketing based on Jolina Petice’s talk at Explore Minneapolis.
Cammie Dunaway's insight:
Nice info graph on content marketing
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A modern publishing strategy should include four content approaches - original, curated, licensed, and automated.
Cammie Dunaway's insight:
Love the mixology analogy. Content as cocktail!
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![[FREE] Content Marketing Gets Social: 2013 Survey on Content Marketing Trends - Skyword | #TheMarketingAutomationAlert | Experiential Marketing | Scoop.it](https://img.scoop.it/2YMDYh8-sQ9cP_XycDprNjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Skyword, in conjunction with Unisphere Research, announces a report that examines how content marketing and social media fuel brand success. Download now.
Excerpt...
This report highlights the current state of the content marketing industry, where marketers want the practice to go, and how brands can improve their strategies. Here are some key findings: -- > 68% of respondents say their top content marketing objective is engaging customers and prospects. -- > 87% of respondents say they create their own original content to reach web users. -- > 66% of respondents say their biggest content marketing challenge is producing targeted, relevant online content to engage audiences.
___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). -If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below. Via Marteq
Cammie Dunaway's insight:
Content Marketing was the hot topic this week at the CMO Club Summit
Marteq's curator insight,
October 10, 2013 6:45 AM
No surprises in this report other that the high usage rate of video, which leads me to believe that the report is skewed towards B2C. Regardless, the price is right. |
