Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email.

So what makes a good subject line?

The best sales email subject lines are creative, interest-provoking, and informative without giving too much away.

 

Writing a creative subject line is no small feat, so we've compiled 29 compelling sales email subject lines for a variety of situations. Customize for your own use, and watch your open and response rates skyrocket.