We all intuitively know that sales is a numerically predictable endeavor. Once you get your delivery smooth, it is always a matter of numbers, and understanding your metric is the key to accurate forecasting. I thought this article offered some terrific tips in increasing the variables that can dictate if you starve or thrive in the wonderful world of sales.  Becoming really good at reaching out to NEW potential clients via prospecting for new business is ultimately the key  to success!