Check out this terrific source of 23 excellent follow-up sales email templates. Not all of your prospects will have the same pain points and not all will respond to the same things, so by learning about different messaging options, you can become savvy in customizing your messaging based on your intended audience. Educating yourself on different lead  approaches, from the 'ask' method to the 'selling' method, should result in increased  response rates and ultimately, increased sales.  

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