One of the fastest growing industries in the world, the IT industry is in for yet another exciting journey with new developments in software sales that are collectively reshaping buying behavior.

According to a study conducted by Gartner, marketing alone is no longer enough to target prospective buyers. Technology sellers must focus on “social selling” for B2B sales on preparation and engagement, instead of focusing exclusively on “explicit selling”.

This isn’t the only sales trend to dominate the software industry, however. With Cisco predicting 83% of all data traffic to undergo cloud deployment in the next 3 years, we’re looking at a whirlwind of new and exciting changes that are bound to affect the future of software sales.