What We Learned From 1000 Cold Emails | ISC Recruiting News & Views | Scoop.it
People often mistake cold emails for spam. As a result cold emails often get deleted or not even opened.

There is a difference between a cold email and spam. 

When done correctly cold emails can drive growth, make sales, and forge relationships.

“A successful cold email outreach plan uses personalized cold emails to make contact with those potential customers that you’ve had no prior relationship or connect with”, stated Justin McGill, founder of LeadFuze, in an article he wrote.

Here is what we’ve learned in our first year of sending cold emails.