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Depuis octobre 2012, le Groupe M6 propose une nouvelle expérience de télévision, en enrichissant ses programmes TV avec des contenus interactifs disponibles sur « second écran » via les applications M6, W9 et 6ter basé sur le watermarking... 
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Hill Holliday's senior VP and director of social media Mike Proulx delivers a resounding keynote speech at SES NY about social TV.
Dare's curator insight,
March 27, 2013 1:25 PM
Viewers no longer wait for their shows to air each week – they want to consume an entire season at once, which forces brands to reconsider how they advertise during live broadcasts. They’re also looking to participate in entertainment experiences through interactive media.
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Put down the remote, pick up your smartphone, laptop or tablet. Viewers don't just watch TV, they interact with it — a hot trend called the "second screen effect."
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Next up for NextGuide is… some soup? Dijit, the company behind the NextGuide app, is acquiring the assets of social TV check-in startup Miso. Via Nicholas Barr
Carlos Diaz's insight:
Pretty desperate consolidation... TV check-in is dead...
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The emergence of Second Screen Social TV is affecting the TV industry according to a new report from Magna Global, presenting new opportunities as well as challenges for marketers and media owners.
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Adweek It's Game On for Second Screen Adweek For CBS alone, media buyers estimate the haul will be between $10 million–$12 million for the second screen all by itself—not much compared to the Bowl proper, but a huge bump up from the estimated $2...
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New York Times
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Social TV app Zeebox received a lot of attention last year as it rolled out across the US, Australia and Ireland, and yet until now it's only been useful if you're watching a show at ...
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Out with the polar bears, in with the showgirls. On Tuesday, Coca-Cola launched an interactive campaign centered around its Super Bowl ad, which displ
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New report from TDG highlights the growth and current market for social TV.
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Tapping into mobile marketing’s potential and using it to achieve business success continues to be a highly contested topic. From botched QR code attempts and SMS disasters to ignorable mobile ads, we've seemingly tried it all.
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Carlos Diaz's insight:
Second screen isn't really a new activity, but more an evolution of the old ways of interacting with television.
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viacom and the social-tv company zeebox have teamed up to help advertisers show viewers coordinated tv commercials and digital ads at the same time.
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Every Tuesday here on Making it in America, we explore hot new trends and technology that will blow your mind! To learn about some of these latest ...youtube.com Via liaoyong
Endless Media's curator insight,
February 1, 2013 11:13 PM
El 80% de los espectadores ven la televisión con el móvil o la tablet al lado. Esto hace que la experiencia sea mucho más intensa y que el público sea mucho más participativo. Hablamos de un revolucionario método de consumo de televisión: second screen.
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The Super Bowl games means we will be glued to both the big screen and our devices. Good news for ad revenue--and for social monitoring by brands.
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Since its launch six months ago, more than 1.8 million Viggle subscribers have registered for the social TV service, and have checked into TV shows 151 million times.
Carlos Diaz's insight:
$30M 2012 expenses = 1.8M subscribers and 493,475 active users...
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36% of Viewers Will Use Second Screen During Super Bowl (http://t.co/cPUS8VpT 36% of Viewers Will Use Second Screen During Super Bowl)
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While CBS secures separate ad deals for Super Bowl live stream, NFL and Verizon intercepts with big smartphone play
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Comme tous les dimanches sur ce blog, c’est #JourDuPenseur consacré aujourd’hui à l’excellent livre du journaliste américain Franck Rose, publié e
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Carlos Diaz's insight:
TV industry is not like the music industry or even the cell phone industry – none of the major players are losing money
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What Does The Social TV Ecosystem Look Like? #SocialTV #chart Source: Trendrr for Adverstising Age I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media...
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