Business 2 CommunityInteractive TV: A Marketing Dream?
|
Scooped by Carlos Diaz |
Scoop.it!
No comment yet.
Sign up to comment
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
Remote Screen
1.4K views |
+0 today
 Your new post is loading...
Your new post is loading...
Scoop.it!
Scoop.it!
Major broadcasters embrace social TVWarcNaylor added that the 30 brands which bought digital ads during the Games had to buy TV airtime. "We are not really interested in selling digital adjacencies unless they've bought the core property," he said.
Guillaume Decugis's comment,
September 18, 2012 3:08 PM
I think selling ads as a bundle is a winner: some press titles didn't do that on mobile at first and had a tough time seeing mobile ad as a serious opportunity until they went for similar types of bundles.
Scoop.it!
"When Viacom Media Networks asked people about “social TV” in a new study, the most common responses involved the words “interactive,” “friends” and “Facebook “or “Twitter.” It was part of a research project to understand social TV through the eyes of the viewer. “One of the main goals of this research was to understand how to inspire social TV activity among our audiences,” said Colleen Fahey Rush, who headed up the study. It found the top three social TV activities can be boiled down to communicating, consuming content and checking comments" Via Ludovic Bostral, Alberto Dafonte
|
Scoop.it!
No longer content to just help you confirm that, yes, the song you're hearing is the new Justin Bieber single, Shazam is branching out.
|
