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Facebook Shows Outsized Influence on Social TV 
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It appears as thought the much heralded merger of social TV networks GetGlue and Viggle, has been called off. Share this: Pin ItShare on TumblrDiggEmailPrint
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Avec l'apparition de la télévision en 1920, les annonceurs ont privilégié les médias permettant de cibler des millions de personnes. Avec la montée en puissance de l'Internet, ils bénéficient désormais de plus de flexibilité à moindre coût.
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Carlos Diaz's insight:
I strongly believe in the 9th one Viewer Relationship Management!
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A half-century after Marshall McLuhan heralded TV’s participatory potential, live tweeting may finally be transforming the idiot box into a linchpin of interactivity.
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Vimeo is the home for high-quality videos and the people who love them.
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Measurement firm Nielsen today released new figures on second screen adoption, expanding on its research from October which mainly focused on the differences between men and women's TV viewing behaviors.
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This week on the Magnet Minute, Amy shows some strategies to further the conversation of traditional television shows online. This has been a rapidly increas...
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Nielsen shows extent that television is no longer one-screen experience...
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In a surprise acquisition, Viggle has acquired social TV startup GetGlue. GetGlue CEO Alex Iskold made the announcement via his Twitter account just under an hour ago. According to the announcement, “Viggle will pay $25 million in cash and 48.3 million shares of stock for GetGlue.”
Additionally, “Viggle Inc. will operate the Viggle and GetGlue brands, and GetGlue founder and CEO Alex Iskold will join Viggle Inc. in a senior executive position on its management team and as a member of its Board of Directors.”
All 34 GetGlue employees will also be absorbed by Viggle as part of the deal. GetGlue’s “ more than 3.2 million registered users as well as a database with more than 500 million entertainment ratings and check-ins” will combine with Viggle’s “1.2 million registered users ” for the ultimate social TV brand.
Over a year ago, GetGlue ran a very successful campaign with the GAP and EW to offer a 40% discount to fall TV viewers. Since then there haven’t been many opportunities like that across their platform. With Viggle’s expertise at offering points to redeem real items, this could be the perfect business model to compliment the experience. Here are the questions that still remain.
Will both platforms merge together to become one? Will the GetGlue name go away? Will the Viggle name go away? Will the loyalty program override checkins? What will happen to the new GetGlue HD? We predicted there would be a nasty battle over the second screen. With this announcement the battle just got more intense. Via Tony Obregon
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Americans access social media networks while watching TV and brands can interact with users through Twitter and Facebook.
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Everyone is caught up in the idea of social TV, but KIT Digital's Alan Wolk warns against getting stuck in the madness.
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Now that usage of mobile apps has overtaken browsing on the desktop web, it's starting to challenge television, Flurry says.
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Television viewers increasingly watch their favourite programmes with mobile devices in hand, using them to find info related to things they've seen, connect with other viewers, or generally browse or email during the adverts.
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Twitter is reaching out to TV producers and showrunners to find out ways that it can further integrate with the TV experience. That could mean Twitter-based voting, in the case of some competitive reality shows. Via Rodolphe Pelosse
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New data reveals the impact social media chatter has on our TV viewing habits
Carlos Diaz's insight:
The key advertising demographic of 18-34 year olds were found to be particularly active on social media. 54% of those in this age group said they could watch a show because of friends talking about it on Facebook.
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Read the Infographics here: via Trendrr click to enlarge via Bluefin click to enlarge There's more under the sea than we knew, including a TV star that is sponging up the most Social Media chatter.
Carlos Diaz's insight:
Wow the Social Tv community just discovered there is much more than just social interactions...
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Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market.
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Debate #2: Super Social. (Image credit: Getty Images via @daylife) What began as a natural phenomenon -- you see something on TV, you say something on Social Media -- has the attention of every TV exec these days.
Carlos Diaz's insight:
In my opinion gamification is a key to the future of Social TV
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Leigh Terry, CEO for Australia and New Zealand with Omnicom Media Group, explains how TV has stopped being antisocial—and what that means for brands.
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Which TV shows generate the most buzz on social media networks? Find out each week from our social TV chart.
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May be just because Facebook is about 1B people when Twitter is only one hundred million...